Team: Kervens, Jaryd, Victoria
Web Page
Guerrilla Advertising
CLIENT: Harvard Art Museum CONCEPT: Placed free coasters on customers' tables at the Aeronaut Brewing Company, featuring puns related to artwork from the Harvard Art Museum. These coasters doubled as coupons for discounted drinks at the Harvard Art Museum at Night event. We created the coasters entirely for free to support the event. OBJECTIVE: Amplify outreach and visibility of the Harvard Art Museums at Night event, ensuring more visitors attend on the last Thursdays of each month. We also aimed to solidify the partnership between the Harvard Art Museum and the Aeronaut Brewing Company. LOCATION: The Aeronaut Brewing Company, adorned with vibrant artwork reminiscent of the Harvard Art Museum, draws approximately a thousand customers and is conveniently just four bus stops away from the museum. Our target audience consists of millennials who frequent Aeronaut but still want to have fun the rest of the night.
